Most
packages, whether final customer packaging or distribution packaging,
are imprinted with information intended to assist the customer. For
consumer products, labeling decisions are extremely important for the
following reasons.
- Captures Attention -
Labels serve to capture the attention of shoppers. The use of catchy
words may cause strolling customers to stop and evaluate the product.
- Offers First Impression - The label is likely to be the first thing a new customer sees and thus offers their first impression of the product.
- Provides Information
- The label provides customers with product information to aid their
purchase decision or help improve the customer’s experience when using
the product (e.g., recipes).
- Aids Purchasing -
Labels generally include a universal product codes (UPC) and, in some
cases, radio frequency identification (RFID) tags, that make it easy for
resellers, such as retailers, to checkout customers and manage
inventory.
- Addresses Needs in Global Markets -
For companies serving international markets or diverse cultures within a
single country, bilingual or multilingual labels may be needed.
- Meets Legal Requirements
- In some countries many products, including food and pharmaceuticals,
are required by law to contain certain labels such as listing
ingredients, providing nutritional information or including usage
warning informat
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